/* ============================================================
   MEMBULA — redesign proposal · shared styles
   Theme: pure black · white Inter · fuchsia accent scale · orange stop
   ============================================================ */
:root{
  --black:#000; --ink:#0a0a0a; --panel:#0e0e10;
  --white:#fff; --w85:rgba(255,255,255,.85); --w60:rgba(255,255,255,.6); --w38:rgba(255,255,255,.38); --w15:rgba(255,255,255,.15); --w06:rgba(255,255,255,.06);
  --f300:#FFB27A; --f400:#FF8A3D; --f500:#FF6700; --f600:#E05A00; --f700:#B34800; --f800:#4A1E00; --f950:#1F0D00;
  --stop:#FF6700;
  --font:'Inter',system-ui,-apple-system,Helvetica,Arial,sans-serif;
  --ease:cubic-bezier(.16,1,.3,1); --ease-io:cubic-bezier(.65,0,.35,1);
  --gutter:clamp(20px,5vw,80px); --max:1440px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:auto}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{background:var(--black);color:var(--white);font-family:var(--font);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
@media(hover:none){body{cursor:auto}}
a{color:inherit;text-decoration:none}
img,video{display:block;max-width:100%}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
::selection{background:var(--f500);color:#000}
.wrap{width:min(100% - 2*var(--gutter),var(--max));margin-inline:auto}
.grain{pointer-events:none;position:fixed;inset:0;z-index:9000;opacity:.06;mix-blend-mode:overlay;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}

/* ---------- type ---------- */
.display{font-weight:700;letter-spacing:-.04em;line-height:1.02;font-size:clamp(42px,7.4vw,120px)}
.h1{font-weight:700;letter-spacing:-.035em;line-height:1.04;font-size:clamp(36px,5.6vw,84px)}
.h2{font-weight:700;letter-spacing:-.03em;line-height:1.08;font-size:clamp(30px,3.9vw,58px)}
.h3{font-weight:600;letter-spacing:-.02em;line-height:1.1;font-size:clamp(21px,1.9vw,28px)}
.lead{font-size:clamp(17px,1.3vw,21px);line-height:1.5;color:var(--w85);font-weight:400;letter-spacing:-.01em}
.body{color:var(--w60);max-width:60ch}
.eyebrow{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--f400);font-weight:600;display:inline-flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--f500)}
.mono{font-variant-numeric:tabular-nums;letter-spacing:.06em;font-size:12px;color:var(--w38);text-transform:uppercase}
.stop{color:var(--stop)}
.accent{color:var(--f400)}
.grad{background:linear-gradient(92deg,#fff 0%,#FFB27A 45%,#FF6700 100%);-webkit-background-clip:text;background-clip:text;color:transparent}

/* ---------- cursor ---------- */
.cursor{position:fixed;left:0;top:0;z-index:9999;pointer-events:none;mix-blend-mode:difference}
.cursor__dot{position:absolute;width:8px;height:8px;border-radius:50%;background:#fff;transform:translate(-50%,-50%)}
.cursor__ring{position:absolute;width:40px;height:40px;border:1px solid rgba(255,255,255,.7);border-radius:50%;transform:translate(-50%,-50%);transition:width .35s var(--ease),height .35s var(--ease),background .35s}
.cursor.is-hover .cursor__ring{width:72px;height:72px;background:rgba(255,255,255,.12)}
.cursor.is-text .cursor__ring{width:4px;height:36px;border-radius:2px;background:#fff}
@media(hover:none){.cursor{display:none}}

/* ---------- preloader ---------- */
.loader{position:fixed;inset:0;z-index:10000;background:#000;display:flex;align-items:flex-end;justify-content:space-between;padding:var(--gutter);pointer-events:none}
.loader__num{font-size:clamp(80px,18vw,240px);font-weight:700;letter-spacing:-.05em;line-height:.8;font-variant-numeric:tabular-nums}
.loader__num i{font-style:normal;color:var(--stop)}
.loader__tag{font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:var(--w38);align-self:flex-start;margin-top:var(--gutter)}
.loader__bar{position:absolute;left:0;bottom:0;height:3px;width:100%;background:linear-gradient(90deg,#fff,var(--stop));transform-origin:left;transform:scaleX(0)}
.curtain{position:fixed;inset:0;z-index:9999;background:#000;transform-origin:top;pointer-events:none}

/* ---------- nav ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:900;padding:22px var(--gutter);display:flex;align-items:center;justify-content:space-between;transition:transform .6s var(--ease)}
.nav.is-hidden{transform:translateY(-110%)}
.brand{display:flex;align-items:center;gap:11px;font-weight:700;letter-spacing:-.03em;font-size:23px;line-height:1}
.brand img{height:30px;width:auto}
.brand b{font-weight:700}.brand b::after{content:".";color:var(--stop)}
.nav__links{display:flex;gap:34px;font-size:13.5px;font-weight:500;letter-spacing:.01em}
.nav__links a{position:relative;padding:4px 0;color:rgba(255,255,255,.85);transition:color .25s ease}
.nav__links a:hover{color:var(--stop)}
.nav__links a.is-active{color:#fff}
.nav__links a.is-active::after{content:"";position:absolute;left:50%;bottom:-8px;width:4px;height:4px;border-radius:50%;background:var(--stop);transform:translateX(-50%)}
.nav__cta{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(255,255,255,.5);padding:12px 20px;border-radius:999px;transition:color .25s,border-color .25s}
.nav__cta:hover{color:var(--stop);border-color:var(--stop)}
.burger{display:none;width:44px;height:44px;position:relative}
.burger span{position:absolute;left:10px;right:10px;height:1.5px;background:#fff;top:50%;transition:transform .5s var(--ease)}
.burger span:first-child{transform:translateY(-5px)}.burger span:last-child{transform:translateY(5px)}
.burger.is-open span:first-child{transform:rotate(45deg)}.burger.is-open span:last-child{transform:rotate(-45deg)}
.menu{position:fixed;inset:0;z-index:850;background:#000;display:flex;flex-direction:column;justify-content:center;padding:var(--gutter);clip-path:inset(0 0 100% 0);transition:clip-path .9s var(--ease)}
.menu.is-open{clip-path:inset(0 0 0 0)}
.menu a{font-size:clamp(40px,10vw,88px);font-weight:700;letter-spacing:-.035em;line-height:1.05;display:block;opacity:.9;transition:color .25s}.menu a:hover{color:var(--stop)}
.menu a small{display:inline-block;font-size:12px;letter-spacing:.2em;color:var(--f400);vertical-align:top;margin:14px 0 0 10px}
.menu__foot{margin-top:40px;color:var(--w38);font-size:14px;display:flex;gap:30px}
@media(max-width:900px){.nav__links,.nav__cta{display:none}.burger{display:block}.brand img{height:26px}.brand{font-size:20px}}

/* ---------- buttons ---------- */
.btn{position:relative;display:inline-flex;align-items:center;gap:14px;padding:18px 30px;border-radius:999px;background:#fff;color:#000;font-weight:600;font-size:15px;letter-spacing:-.01em;overflow:hidden;isolation:isolate;transition:color .4s}
.btn::before{content:"";position:absolute;inset:0;background:linear-gradient(120deg,var(--f400),var(--f600));transform:translateY(102%);transition:transform .55s var(--ease);z-index:-1;border-radius:inherit}
.btn:hover::before{transform:translateY(0)}
.btn:hover{color:#fff}
.btn .arr{width:34px;height:34px;border-radius:50%;background:#000;color:#fff;display:grid;place-items:center;transition:transform .5s var(--ease),background .4s}
.btn:hover .arr{transform:rotate(-45deg);background:#000}
.btn--ghost{background:transparent;color:#fff;border:1px solid var(--w38)}
.btn--ghost .arr{background:#fff;color:#000}
.btn--ghost::before{background:#fff}.btn--ghost:hover{color:#000}
.link{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:15px}
.link svg{transition:transform .4s var(--ease)}.link:hover svg{transform:translate(4px,-4px)}

/* ---------- layout blocks ---------- */
section{position:relative}
.sec{padding:clamp(90px,12vw,180px) 0}
.sec--tight{padding:clamp(60px,8vw,120px) 0}
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,90px);align-items:end}
.split--top{align-items:start}
.rule{height:1px;background:var(--w15);transform-origin:left;transform:scaleX(0)}
.rule.is-in{transform:scaleX(1);transition:transform 1.2s var(--ease)}
.pill{display:inline-block;border:1px solid var(--w15);border-radius:999px;padding:6px 14px;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--w60)}

/* ---------- hero ---------- */
.hero{min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;padding-bottom:clamp(40px,6vw,80px);overflow:hidden}
.hero__bg{position:absolute;inset:-6%;z-index:0;will-change:transform}
.hero__bg video{width:100%;height:100%;object-fit:cover;opacity:.85}
.hero__bg::after{content:"";position:absolute;inset:0;background:radial-gradient(60% 60% at 50% 40%,transparent 0%,rgba(0,0,0,.55) 70%,#000 100%),linear-gradient(180deg,rgba(0,0,0,.35),transparent 30%,transparent 55%,#000 100%)}
.hero__in{position:relative;z-index:1}
.hero__meta{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-top:40px;flex-wrap:wrap}
.hero__meta .lead{max-width:44ch}
.scrollcue{position:absolute;right:var(--gutter);bottom:clamp(40px,6vw,80px);z-index:2;display:flex;flex-direction:column;align-items:center;gap:10px;color:var(--w38);font-size:11px;letter-spacing:.2em;text-transform:uppercase}
.scrollcue i{width:1px;height:60px;background:linear-gradient(#fff,transparent);display:block;animation:cue 1.8s var(--ease) infinite}
@keyframes cue{0%{transform:scaleY(0);transform-origin:top}45%{transform:scaleY(1);transform-origin:top}55%{transform:scaleY(1);transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
.hero__mask .line{overflow:visible;display:block}
.hero__mask .line>span{display:block}

/* ---------- marquee ---------- */
.marquee{overflow:hidden;border-top:1px solid var(--w15);border-bottom:1px solid var(--w15);padding:22px 0;white-space:nowrap;-webkit-mask:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee__track{display:inline-flex;gap:0;will-change:transform}
.marquee__track span{display:inline-flex;align-items:center;gap:28px;padding-right:28px;font-size:clamp(18px,2vw,26px);font-weight:600;letter-spacing:-.02em;color:var(--w60)}
.marquee__track span::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--f500)}

/* ---------- statement (scroll scrub) ---------- */
.statement{font-size:clamp(26px,3.4vw,50px);font-weight:600;letter-spacing:-.03em;line-height:1.15;max-width:22ch}
.statement .w{display:inline-block;opacity:.15;transition:none}

/* ---------- capabilities grid ---------- */
.caps{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--w15);border:1px solid var(--w15)}
.cap{position:relative;background:#000;padding:clamp(28px,3vw,44px);min-height:380px;display:flex;flex-direction:column;justify-content:flex-start;overflow:hidden;transform-style:preserve-3d;will-change:transform}
.cap::before{content:"";position:absolute;inset:0;background:radial-gradient(400px 260px at var(--mx,50%) var(--my,50%),rgba(255,103,0,.22),transparent 60%);opacity:0;transition:opacity .5s}
.cap:hover::before{opacity:1}
.cap__num{font-size:12px;letter-spacing:.2em;color:var(--w38)}
.cap__vid{position:absolute;right:-10%;top:-10%;width:60%;aspect-ratio:1;opacity:0;transform:scale(.8) rotate(-8deg);transition:opacity .7s var(--ease),transform .9s var(--ease);pointer-events:none;mix-blend-mode:screen}
.cap:hover .cap__vid{opacity:.9;transform:scale(1) rotate(0)}
.cap__vid video{width:100%;height:100%;object-fit:cover}
.cap h3{position:relative;font-size:clamp(20px,1.6vw,24px);font-weight:600;letter-spacing:-.02em;margin:0 0 12px}
.cap p{position:relative;color:var(--w60);font-size:15px;max-width:34ch}
.cap__tags{position:relative;display:flex;gap:8px;flex-wrap:wrap;margin-top:22px}
.cap__tags span{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--w38);border:1px solid var(--w15);padding:5px 10px;border-radius:999px}
.cap__arrow{position:absolute;right:28px;top:28px;width:40px;height:40px;border-radius:50%;border:1px solid var(--w15);display:grid;place-items:center;transition:background .4s,transform .5s var(--ease)}
.cap:hover .cap__arrow{background:#fff;color:#000;transform:rotate(-45deg)}

/* ---------- horizontal approach ---------- */
.hscroll{overflow:hidden}
.hscroll__pin{height:100svh;display:flex;align-items:center}
.hscroll__track{display:flex;gap:clamp(20px,3vw,60px);padding-left:var(--gutter);will-change:transform}
.step{flex:0 0 clamp(320px,38vw,640px);border:1px solid var(--w15);border-radius:24px;padding:clamp(28px,3vw,48px);min-height:min(62vh,560px);display:flex;flex-direction:column;justify-content:space-between;background:linear-gradient(160deg,var(--w06),transparent 60%);position:relative;overflow:hidden}
.step::after{content:attr(data-n);position:absolute;right:-.05em;bottom:-.25em;font-size:clamp(160px,22vw,340px);font-weight:700;letter-spacing:-.06em;color:transparent;-webkit-text-stroke:1px var(--w15);line-height:1}
.step h3{font-size:clamp(26px,2.6vw,40px);font-weight:700;letter-spacing:-.03em;margin:14px 0 18px}
.step p{color:var(--w60);max-width:36ch}
.step .eyebrow{color:var(--f300)}
.step--intro{border:0;background:none;flex-basis:clamp(300px,30vw,480px)}

/* ---------- outcomes ---------- */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--w15)}
.stat{background:#000;padding:clamp(28px,3vw,48px) 0 clamp(28px,3vw,48px) clamp(20px,2.5vw,40px)}
.stat b{display:block;font-size:clamp(40px,4.2vw,64px);font-weight:700;letter-spacing:-.04em;line-height:1}
.stat b i{font-style:normal;color:var(--f400);font-size:.5em;letter-spacing:0}
.stat>span{display:block;margin-top:12px;color:var(--w60);font-size:15px;max-width:26ch}
.work{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:60px}
.work__card{border:1px solid var(--w15);border-radius:20px;padding:30px;min-height:300px;display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden;transition:transform .6s var(--ease),border-color .4s}
.work__card:hover{transform:translateY(-8px);border-color:var(--f700)}
.work__card::before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(255,103,0,.16));opacity:0;transition:opacity .5s}
.work__card:hover::before{opacity:1}
.work__card .pill{align-self:flex-start}
.work__card h4{font-size:21px;font-weight:600;letter-spacing:-.02em;margin:40px 0 10px;position:relative}
.work__card p{color:var(--w60);font-size:15px;position:relative}
.work__card em{font-style:normal;color:var(--f300);font-size:13px;letter-spacing:.06em;text-transform:uppercase;display:block;margin-top:20px}

/* ---------- founder ---------- */
.founder{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(30px,6vw,120px);align-items:center}
.founder__cube{position:relative;aspect-ratio:1;border-radius:28px;overflow:hidden;border:1px solid var(--w15)}
.founder__cube video{width:100%;height:100%;object-fit:cover}
.founder__cube::after{content:"";position:absolute;inset:0;box-shadow:inset 0 0 120px #000}
.quote{font-size:clamp(26px,3vw,44px);font-weight:600;letter-spacing:-.03em;line-height:1.1}
.quote .stop{color:var(--stop)}
.sig{margin-top:30px;display:flex;align-items:center;gap:16px;color:var(--w60);font-size:15px}
.sig b{color:#fff;display:block;font-weight:600}

/* ---------- faq ---------- */
.faq{border-top:1px solid var(--w15)}
.faq__item{border-bottom:1px solid var(--w15)}
.faq__q{width:100%;text-align:left;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:26px 0;font-size:clamp(17px,1.4vw,21px);font-weight:500;letter-spacing:-.01em}
.faq__q i{width:40px;height:40px;border-radius:50%;border:1px solid var(--w15);display:grid;place-items:center;flex:none;transition:transform .5s var(--ease),background .4s}
.faq__q i::before,.faq__q i::after{content:"";position:absolute;width:14px;height:1.5px;background:#fff;transition:transform .5s var(--ease)}
.faq__q i::after{transform:rotate(90deg)}
.faq__item.is-open .faq__q i{background:#fff}
.faq__item.is-open .faq__q i::before,.faq__item.is-open .faq__q i::after{background:#000}
.faq__item.is-open .faq__q i::after{transform:rotate(0)}
.faq__a{height:0;overflow:hidden}
.faq__a p{padding:0 0 28px;color:var(--w60);max-width:64ch;font-size:16px}

/* ---------- closing CTA ---------- */
.cta{min-height:90svh;display:flex;align-items:center;overflow:hidden;border-top:1px solid var(--w15)}
.cta__bg{position:absolute;inset:0;z-index:0}
.cta__bg video{width:100%;height:100%;object-fit:cover;opacity:.6}
.cta__bg::after{content:"";position:absolute;inset:0;background:radial-gradient(50% 50% at 50% 50%,transparent,#000 90%)}
.cta__in{position:relative;z-index:1;text-align:center;width:100%}
.cta .display{font-size:clamp(48px,8.4vw,136px);line-height:1.02}
.cta__row{display:flex;gap:16px;justify-content:center;margin-top:40px;flex-wrap:wrap}

/* ---------- footer ---------- */
.footer{padding:60px 0 30px;border-top:1px solid var(--w15);color:var(--w60);font-size:14px}
.footer__grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:30px}
.footer h5{color:#fff;font-size:12px;letter-spacing:.18em;text-transform:uppercase;margin-bottom:16px;font-weight:600}
.footer ul{list-style:none}.footer li{margin-bottom:10px}
.footer a:hover{color:#fff}
.footer__bottom{margin-top:50px;padding-top:24px;border-top:1px solid var(--w15);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:12px;color:var(--w38)}
.footer .brand{font-size:26px;margin-bottom:14px;color:#fff}.footer .brand img{height:34px}

/* ---------- inner pages ---------- */
.page-hero{padding:clamp(150px,20vw,240px) 0 clamp(50px,7vw,100px);position:relative;overflow:hidden}
.page-hero .h1{max-width:14ch}
.page-hero .lead{margin-top:30px;max-width:52ch}
.page-hero__glow{position:absolute;right:-10%;top:-20%;width:60vw;height:60vw;background:radial-gradient(closest-side,rgba(255,103,0,.25),transparent);filter:blur(40px);pointer-events:none}
.svc{display:grid;grid-template-columns:1fr 1.2fr;gap:clamp(30px,5vw,100px);padding:clamp(50px,7vw,100px) 0;border-top:1px solid var(--w15)}
.svc__n{font-size:12px;letter-spacing:.2em;color:var(--f400)}
.svc h2{margin-top:16px}
.svc ul{list-style:none;margin-top:26px;display:grid;gap:12px}
.svc li{padding:16px 0;border-bottom:1px solid var(--w15);display:flex;justify-content:space-between;gap:20px;color:var(--w85)}
.svc li span{color:var(--w38);font-size:13px;flex:none}
.svc__media{position:sticky;top:120px;aspect-ratio:1;border-radius:24px;overflow:hidden;border:1px solid var(--w15);align-self:start}
.svc__media video{width:100%;height:100%;object-fit:cover}
.timeline{display:grid;gap:0;margin-top:40px}
.tl{display:grid;grid-template-columns:120px 1fr 1fr;gap:30px;padding:40px 0;border-top:1px solid var(--w15)}
.tl:last-child{border-bottom:1px solid var(--w15)}
.tl b{font-size:clamp(40px,5vw,72px);font-weight:700;letter-spacing:-.04em;line-height:.9;color:transparent;-webkit-text-stroke:1px var(--w38)}
.tl h3{font-size:22px;font-weight:600;letter-spacing:-.02em}
.tl p{color:var(--w60);margin-top:10px}
.tl ul{list-style:none;color:var(--w85);display:grid;gap:8px;font-size:15px}
.tl li::before{content:"— ";color:var(--f400)}
.principles{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.principle{border:1px solid var(--w15);border-radius:20px;padding:30px}
.principle b{display:block;font-size:20px;letter-spacing:-.02em;font-weight:600;margin-bottom:10px}
.principle p{color:var(--w60);font-size:15px}
.contact{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,6vw,120px)}
.form{display:grid;gap:0}
.field{position:relative;border-bottom:1px solid var(--w38);padding:26px 0 12px}
.field input,.field textarea{width:100%;background:none;border:0;color:#fff;font:inherit;font-size:18px;outline:0;resize:none}
.field label{position:absolute;left:0;top:26px;color:var(--w38);font-size:18px;transition:all .4s var(--ease);pointer-events:none}
.field.is-filled label,.field:focus-within label{top:4px;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--f400)}
.field::after{content:"";position:absolute;left:0;bottom:-1px;height:1px;width:100%;background:var(--f500);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease)}
.field:focus-within::after{transform:scaleX(1)}
.contact__aside{display:grid;gap:40px;align-content:start}
.contact__aside a.big{font-size:clamp(22px,2.4vw,34px);font-weight:600;letter-spacing:-.02em;display:block}
.dl{display:grid;grid-template-columns:auto 1fr;gap:6px 24px;font-size:15px;color:var(--w60)}
.dl dt{color:var(--w38);font-size:12px;letter-spacing:.14em;text-transform:uppercase;padding-top:3px}
.dl dd{color:var(--w85)}
.vals{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--w15);border:1px solid var(--w15)}
.val{background:#000;padding:36px 30px;min-height:260px;display:flex;flex-direction:column;justify-content:space-between}
.val b{font-size:22px;font-weight:600;letter-spacing:-.02em}
.val p{color:var(--w60);font-size:15px}
.val .cap__num{color:var(--f400)}
.notfound{min-height:100svh;display:flex;align-items:center;text-align:center;justify-content:center}
.notfound .display{font-size:clamp(120px,30vw,420px);line-height:.85;color:transparent;-webkit-text-stroke:1px var(--w38)}

/* ---------- reveal helpers ---------- */
[data-reveal]{opacity:0;transform:translateY(40px)}
[data-reveal].is-in{opacity:1;transform:none;transition:opacity 1s var(--ease),transform 1.1s var(--ease)}
[data-split]{visibility:hidden}
.js [data-split].is-ready{visibility:visible}
[data-split] .line{overflow:visible;display:block}
[data-split] .line>div{display:block}

/* ---------- responsive ---------- */
@media(max-width:1100px){.caps{grid-template-columns:repeat(2,1fr)}.footer__grid{grid-template-columns:1fr 1fr}}
@media(max-width:900px){
  .split,.founder,.svc,.contact,.principles{grid-template-columns:1fr}
  .stats,.work,.vals{grid-template-columns:1fr}
  .svc__media{position:static;aspect-ratio:16/10}
  .tl{grid-template-columns:1fr;gap:14px}
  .hscroll__pin{height:auto;padding:0 0 40px}
  .hscroll__track{flex-direction:column;padding-right:var(--gutter)}
  .step{flex-basis:auto;min-height:0;padding:28px}
  .step--intro{flex-basis:auto}
}
@media(max-width:640px){
  .caps{grid-template-columns:1fr}
  .cap{min-height:300px}
  .hero__meta{flex-direction:column;align-items:flex-start}
  .scrollcue{display:none}
  .footer__grid{grid-template-columns:1fr}
  .cta__row .btn{width:100%;justify-content:center}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  [data-reveal]{opacity:1;transform:none}
  [data-split]{visibility:visible}
  .hero__mask .line>span{transform:none}
  .statement .w{opacity:1}
  .loader,.curtain{display:none}
}

/* ---------- polish pass v2 ---------- */
.hero__top{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px}
.status{display:inline-flex;align-items:center;gap:10px;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--w60);border:1px solid var(--w15);border-radius:999px;padding:8px 14px;backdrop-filter:blur(8px)}
.status i{width:7px;height:7px;border-radius:50%;background:#7CFF9B;box-shadow:0 0 0 0 rgba(124,255,155,.6);animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(124,255,155,.6)}70%{box-shadow:0 0 0 10px rgba(124,255,155,0)}100%{box-shadow:0 0 0 0 rgba(124,255,155,0)}}
.hero__alt{margin-top:18px;font-size:14px;color:var(--w60)}
.hero__alt a{color:#fff;border-bottom:1px solid var(--w38);padding-bottom:1px;transition:border-color .3s}
.hero__alt a:hover{border-color:var(--f400)}
.marquee--rev{padding:16px 0}.marquee--rev span{font-size:clamp(14px,1.3vw,18px);color:var(--w38);font-weight:500}
.marquee--rev span::after{background:var(--w38);width:5px;height:5px}
.orb{position:absolute;left:-10%;top:0;width:50vw;height:50vw;max-width:700px;max-height:700px;background:radial-gradient(closest-side,rgba(255,103,0,.18),transparent);filter:blur(60px);pointer-events:none}
.fit{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.fit__col{border:1px solid var(--w15);border-radius:24px;padding:clamp(28px,3vw,44px);position:relative;overflow:hidden}
.fit__col h3{font-size:14px;letter-spacing:.18em;text-transform:uppercase;font-weight:600;margin-bottom:26px;display:flex;align-items:center;gap:10px}
.fit__col h3::before{content:"";width:10px;height:10px;border-radius:50%}
.fit__col--no h3{color:var(--w38)}.fit__col--no h3::before{background:var(--w38)}
.fit__col--yes{background:linear-gradient(160deg,rgba(255,103,0,.14),transparent 55%);border-color:var(--f700)}
.fit__col--yes h3{color:var(--f300)}.fit__col--yes h3::before{background:var(--f400);box-shadow:0 0 16px var(--f500)}
.fit__col ul{list-style:none;display:grid;gap:0}
.fit__col li{padding:16px 0;border-top:1px solid var(--w15);font-size:17px;color:var(--w85);display:flex;gap:14px}
.fit__col--no li{color:var(--w60)}
.fit__col--no li::before{content:"→";color:var(--stop)}
.fit__col--yes li::before{content:"✓";color:var(--f400);font-weight:700}
.footer__mark{margin-top:60px;font-size:clamp(64px,17vw,260px);font-weight:700;letter-spacing:-.05em;line-height:.85;color:transparent;-webkit-text-stroke:1px var(--w15);white-space:nowrap;overflow:hidden;user-select:none}
.footer__mark .stop{-webkit-text-stroke:0;color:var(--stop)}
.stat b span[data-count]{display:inline}
@media(max-width:900px){.fit{grid-template-columns:1fr}}

/* ---------- hero v3: the catchphrase is the hero ---------- */
.hero__h{font-size:clamp(34px,5.6vw,88px);line-height:1.06}
.hero__h .line{display:block;overflow:visible}
.hero__h .w{display:inline-block;white-space:nowrap}
.hero__h .char{display:inline-block;will-change:transform,opacity,filter}
.hero__h .noise{color:var(--w60)}
.hero__h .noise .char{color:var(--w60)}
.hero__h .signal{background:linear-gradient(100deg,#fff 0%,#fff 38%,#FFB27A 50%,#FF6700 60%,#fff 76%);background-size:250% 100%;background-position:100% 0;-webkit-background-clip:text;background-clip:text;color:transparent}
.hero__h .signal .stop{-webkit-text-fill-color:var(--stop);color:var(--stop)}
.hero__flare{position:absolute;left:50%;top:45%;width:70vw;height:70vw;max-width:900px;max-height:900px;transform:translate(-50%,-50%);background:radial-gradient(closest-side,rgba(255,103,0,.35),rgba(255,103,0,0) 70%);filter:blur(30px);opacity:0;pointer-events:none;z-index:0}

/* ---------- v3: top blur as content scrolls under the header ---------- */
.topfade{position:fixed;left:0;right:0;top:0;height:140px;z-index:800;pointer-events:none;backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);-webkit-mask-image:linear-gradient(#000 0%,rgba(0,0,0,.6) 45%,transparent 100%);mask-image:linear-gradient(#000 0%,rgba(0,0,0,.6) 45%,transparent 100%);background:linear-gradient(rgba(0,0,0,.55),transparent)}
.status{display:none}

/* ---------- v4 ---------- */
.progress{position:fixed;left:0;top:0;right:0;height:2px;z-index:950;pointer-events:none}
.progress i{display:block;height:100%;width:100%;background:var(--stop);transform-origin:left;transform:scaleX(0)}
/* stacking steps */
.stack__grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(30px,5vw,90px);align-items:start}
.stack__side{position:sticky;top:120px}
.stack__cards{display:grid;gap:18px}
.stack__card{position:sticky;top:110px;background:#0a0a0a;border:1px solid var(--w15);border-radius:24px;padding:clamp(26px,3vw,40px);min-height:min(56vh,480px);display:grid;grid-template-rows:auto 1fr;gap:26px;overflow:hidden;transform-origin:top center;will-change:transform}
.stack__card:nth-child(2){top:126px}.stack__card:nth-child(3){top:142px}.stack__card:nth-child(4){top:158px}
.stack__head{display:flex;align-items:center;gap:16px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--w38)}
.stack__num{color:var(--stop);font-weight:700;font-size:13px}
.stack__prog{flex:1;height:1px;background:var(--w15);position:relative;overflow:hidden}
.stack__prog i{position:absolute;inset:0;background:var(--stop);transform:scaleX(0);transform-origin:left}
.stack__body{position:relative;z-index:1;max-width:30ch}
.stack__card h3{font-size:clamp(26px,2.6vw,40px);font-weight:700;letter-spacing:-.03em;margin-bottom:16px}
.stack__card p{color:var(--w60);font-size:16px}
.stack__vid{position:absolute;right:-6%;bottom:-8%;width:46%;aspect-ratio:1;opacity:.55;mix-blend-mode:screen;pointer-events:none;-webkit-mask:radial-gradient(closest-side,#000 40%,transparent);mask:radial-gradient(closest-side,#000 40%,transparent)}
.stack__vid video{width:100%;height:100%;object-fit:cover}
@media(max-width:900px){.stack__grid{grid-template-columns:1fr}.stack__side{position:static}.stack__card{min-height:0;top:90px}.stack__vid{width:60%}}
/* CTA: outline fills as you scroll, then breathes */
.cta__big{position:relative;display:inline-block}
.cta__big .char{display:inline-block;color:transparent;-webkit-text-stroke:1px rgba(255,255,255,.45);transition:color .35s,-webkit-text-stroke-color .35s}
.cta__big .char.is-lit{color:#fff;-webkit-text-stroke-color:#fff}
.cta__big .stop,.cta__big .stop .char{color:var(--stop);-webkit-text-stroke-color:var(--stop)}
/* media reveal */
.reveal-clip{clip-path:inset(0 0 100% 0);}
.reveal-clip.is-in{clip-path:inset(0 0 0 0);transition:clip-path 1.4s var(--ease)}

.cta__in .eyebrow{display:flex;justify-content:center;margin-bottom:22px}

.cap__main{position:relative;margin-top:34px}
.cap h3{min-height:2.3em;display:flex;align-items:flex-start}
.cap__tags{margin-top:auto;padding-top:22px}
.hero__meta2{display:flex;gap:28px;margin-top:34px;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--w38)}
.hero__meta2 span{display:inline-flex;align-items:center;gap:10px}
.hero__meta2 span+span::before{content:"";width:4px;height:4px;border-radius:50%;background:var(--stop)}
@media(max-width:640px){.hero__meta2{flex-direction:column;gap:8px}.hero__meta2 span+span::before{display:none}}

/* ---------- v5: decode hero, cube-grows opener, highlighter ---------- */
.hero__h .g{display:inline-block}
.hero__h .noise .g{color:var(--w60)}
.zoom{height:100vh;height:100svh;position:relative;overflow:hidden}
.zoom__pin{position:absolute;inset:0;display:grid;place-items:center}
.zoom__v{position:absolute;inset:0;clip-path:inset(26% 33% round 24px);will-change:clip-path}
.zoom__v video{width:100%;height:100%;object-fit:cover;transform:scale(1.15);will-change:transform}
.zoom__v::after{content:"";position:absolute;inset:0;background:radial-gradient(60% 60% at 50% 50%,rgba(0,0,0,.15),rgba(0,0,0,.7))}
.zoom__t{position:relative;z-index:1;text-align:center;font-size:clamp(30px,4.4vw,66px);font-weight:700;letter-spacing:-.035em;line-height:1.08;padding:0 var(--gutter);will-change:transform,opacity}
@media(max-width:640px){.zoom__v{clip-path:inset(30% 14% round 20px)}}
.hl .w{display:inline-block;position:relative;padding:0 .06em;opacity:.18}
.hl b{font-weight:600}
.hl b .w::before{content:"";position:absolute;inset:.1em -.14em;background:var(--stop);z-index:-1;transform:scaleX(0);transform-origin:left;border-radius:4px;transition:transform .7s var(--ease)}
.hl b .w{transition:color .3s .25s}
.hl b .w.on{color:#000}.hl b .w.on::before{transform:scaleX(1)}

.hero{background:radial-gradient(60% 50% at 50% 40%,#0b0705 0%,#000 70%)}
.hero__h{line-height:1.12;padding-bottom:.15em}
.hero__h .g{padding-bottom:.12em;margin-bottom:-.12em;line-height:1.2}
.hero__flare{top:42%}

/* gradient text: background-clip only paints inside the element box, so give descenders room (the "g" fix) */
.hero__h .signal{display:inline-block;padding:0 .04em .28em 0;margin-bottom:-.28em;line-height:1.2;vertical-align:baseline}
.grad{display:inline-block;padding-bottom:.28em;margin-bottom:-.28em}

/* ---------- mobile pass (≤640px) ---------- */
@media(max-width:640px){
  .hero__h{font-size:8.9vw;line-height:1.12}
  .hero{padding-bottom:56px}
  .hero__meta{margin-top:28px;gap:24px}
  .hero__meta2{font-size:12px;letter-spacing:.14em;margin-top:28px}
  .cap__tags span,.pill{font-size:12px}
  .cap{min-height:0;padding:28px 24px 26px}
  .cap__main{margin-top:22px}
  .cap h3{min-height:0}
  .cap__vid{width:44%;right:-6%;top:-6%}
  .cap.is-inview .cap__vid{opacity:.55;transform:scale(1) rotate(0)}
  .zoom__t{font-size:8.6vw}
  .statement{font-size:7.4vw}
  .h2{font-size:8.6vw}
  .stack__card{padding:24px;top:84px!important}
  .stack__card h3{font-size:26px}
  .stat{padding:28px 0 28px 20px}
  .cta{min-height:70svh}
  .cta .display{font-size:13.5vw}
  .fit__col li{font-size:16px}
  .faq__q{font-size:17px;padding:22px 0}
  .footer__grid{gap:36px}
  .footer__bottom{flex-direction:column}
}
/* touch targets ≥44px everywhere */
.brand{min-height:44px}
.link,.footer a,.contact__aside a.big,.dl a{display:inline-flex;align-items:center;min-height:44px}
.footer li{margin-bottom:0}
.burger{width:48px;height:48px}
/* inputs never below 16px (stops iOS auto-zoom) */
.field input,.field textarea{font-size:max(16px,1em)}

@media(max-width:640px){.menu__foot{flex-direction:column;gap:8px;font-size:15px}.menu a{font-size:11vw}}